January 2015 - Message from the President
Bo Picklesimer, CCM
Fellow Managers of The Greater Michigan Club Managers Association,
Happy New Year to all of you across the winter wonderland we all call Michigan.
Being an immigrant to our great state, I always tell folks I love January. It is not so much the current weather we may be experiencing this time of year, but the fact that in January each successive day gives us a little more daylight…and moves us a little closer to Spring!
I hope you can plan on joining us at Gross Pointe Yacht Club on the 15th of this month for our Annual Vendors Reception. That event is always a nice evening and an opportunity to mingle with the folks we all do business with…and thank them for their support of our chapter.
I also wanted to notice you all on a special event we are co-hosting with GAM (Golf Association of Michigan) this Spring. Please save the date of Wednesday, April 1st and plan on joining us at Oakland Hills Country Club for a roundtable discussion on “How To Make Your Club More Marketable”.
This will be an event for any of your management team that are involved in marketing your club. Board members are also welcome and encouraged to attend. The format will include presentations sharing information on how clubs in our marketplace are succeeding in attracting and retaining members.
Please let me know if you have had, or are having, a successful experience with pursuing improvements at your club that resulted in increased membership, or if you have had a recent membership initiative that has been particularly successful. We may want to have your experience featured as part of the presentation at this event.
Also, if you have had a social, or super event, at your club recently that was a smashing success, we would love to hear about that. If you have an event that you would like to brag up, and help the rest of the chapter be able to do the same, please contact Tammy, or myself. We would love to have several events that could be a part of the roundtable presentations.
I know that we have scheduled our traditional All Staff Education the week before this event. But I feel that this extra effort to join GAM in promoting membership is worth our extra effort. Is there a topic that is more on all of our minds than marketing in today’s club environment?
As I have shared with some of you, one of the best things about CMAA is learning best practices from each other. There are great stories being written across our chapter every day. We would like everyone attending this event to walk away with some great ideas about how to strengthen your club’s approach to marketing, and increase membership satisfaction at your club in the coming year. I hope you can plan to participate in this special event.
I hope to see you all soon at one of our chapter events. Until then…stay warm…and stay safe!
Bo Picklesimer, CCM
Egypt Valley Country Club
MSU Two-Day Workshop a Success